Develop, manage, and optimize sales and rentals dashboards for all branches, providing real-time visibility on performance, trends, and targets.Prepare monthly, quarterly, and yearly forecasts for both sales and rentals, and analyze performance against targets (achieved vs forecasted).Identify lost project opportunities through dashboard insights and provide root cause analysis to guide strategic recovery.Conduct deep-dive competitor analysis, highlighting market position, pricing, competitive edge, and strategic differentiation.Provide clear, visually impactful, and executive-ready PowerPoint presentations and Excel reports, Power BI to communicate insights and recommendations.Analyze marketing ROI, generate actionable insights, and support decision-making for growth strategies.Track and report on SEO performance, visibility, and website ranking as part of competitor edge monitoring.Apply marketing frameworks (4Ps, SWOT) to recommend improvements in cost, quality, value proposition, or customer experience.Support the Marketing Manager in crafting strategic directions and aligning the department’s performance with company objectives.Stay current with the latest in AI tools, market intelligence platforms, and digital innovations that enhance data collection and reporting.