Develop and implement retail sales strategies to achieve revenue and margin targets.Translate commercial objectives into actionable store-level sales plans.Monitor daily, weekly, and monthly sales performance across all branches.Ensure alignment between retail strategy, marketing campaigns, and inventory availability.Oversee sales performance of store managers and sales teams.Set sales targets and KPIs for stores and individual roles.Conduct regular store visits to evaluate performance and customer experience.Identify underperforming stores and implement corrective action plans.Work closely with Merchandising and Finance on pricing strategies.Manage promotional calendars and seasonal campaigns.Ensure proper display and storytelling of high-value and exclusive items.Ensure consistent delivery of high-end customer experience across stores.Analyze customer feedback, complaints, and satisfaction metrics.Support implementation of loyalty programs and VIP customer initiatives.Support recruitment, onboarding, and development of retail sales staff.Coach store managers on sales leadership and performance management.Promote upselling, cross-selling, and client ling best practices.Analyze sales trends, footfall, conversion rates, and average ticket size.Prepare performance reports and recommendations for senior management.Coordinate with Inventory, Supply Chain, and Finance to reduce stock aging and maximize turnover.