Researches, strategizes and proactively garners media opportunities with a priority on national media Proactively builds and fosters relationships with internal ADTC departments or national, international and local broadcast/print media Develops, writes and researches internal communications and/or press materials, news releases, Media & Public Relations advisories, pitch letters and press kits Plans and executes activation of consumer- and corporate/academic events with the Marketing Manager Overseeing the social media strategy for the company Devising strategies to drive online traffic to the company website Developing and managing digital marketing campaigns Utilizing a range of techniques including paid search, SEO and PPC Managing online brand and product campaigns to raise brand awareness Evaluating customer research, market conditions and competitor data