About the CompanyAl Mokhallaf Oud is a luxury Saudi brand specializing in authentic oriental perfumes and oud products. The company combines heritage with modern elegance and is expanding its digital presence across Saudi Arabia and the GCC through data-driven marketing strategies focused on online sales and customer engagement. Job SummaryThe SEO Specialist will be responsible for developing and executing SEO strategies to increase the brand’s online visibility, improve organic search rankings for Arabic commercial keywords, and drive qualified traffic to the website. The role requires expertise in technical SEO, on-page and off-page optimization, keyword research, and performance analysis, with strong understanding of the Saudi and GCC markets. Key ResponsibilitiesDevelop and implement comprehensive SEO strategies to improve website rankings, organic traffic, and search visibility.Conduct technical SEO audits covering Core Web Vitals, crawlability, indexing, mobile-first indexing, site structure, URLs, internal linking, schema markup, sitemap, and robots.txt optimization.Perform keyword research and competitor analysis focused on Arabic commercial keywords related to perfumes and oud products.Optimize website pages, product listings, categories, metadata, images, and content according to SEO best practices.Collaborate with content, marketing, and development teams to improve website performance and execute SEO-driven content plans.Build and manage backlink strategies, partnerships, Google Business Profile presence, and local directory listings.Monitor website performance using tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, while preparing regular performance reports and actionable recommendations.Track Google algorithm updates, identify new growth opportunities, and maintain the overall health and ranking performance of the website.