Act as the primary point of contact for clients, managing their social media accounts and overall digital presence.Develop and oversee monthly/quarterly content calendars that align with client objectives.Work closely with designers, copywriters, and creative directors to deliver engaging, on-brand content.Manage the execution of social media campaigns (organic and paid), ensuring timelines and KPIs are met.Monitor platform trends, audience behavior, and competitor activity to keep strategies fresh and relevant.Analyze campaign performance, prepare reports, and present insights/recommendations to clients.Coordinate influencer collaborations, campaign activations, and seasonal/social trends integration.Guide and mentor junior account managers or executives in day-to-day tasks.Ensure all social media content reflects client brand guidelines and delivers measurable impact.