Senior Digital Media Buyer
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Job Detail
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Industry
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Career Level Experienced (Non-Manager)
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Experience 3+ years
Job Description
Plan, launch, manage, and optimize paid advertising campaigns across:Meta Ads (Facebook & Instagram)TikTok AdsGoogle AdsSEM CampaignsAmazon AdsNoon AdsDevelop media strategies/plans aligned with business objectives and KPIsManage campaign budgets efficiently to maximize ROAS and conversionsPerform audience research, targeting, retargeting, and funnel optimizationMonitor campaign performance daily and provide actionable insightsConduct A/B testing for creatives, copy, audiences, and landing pagesGenerate detailed performance reports with insights and recommendationsTrack pixels, conversion APIs, GTM, GA4, and attribution setupsCoordinate with creative and content teams to improve ad performanceStay updated with platform updates, trends, and best practices