Lead end-to-end design for complex web and mobile projects, from concept to final delivery.Conduct user research and data analysis to validate and improve designs.Build, maintain, and evolve our design system to ensure consistency, scalability, and efficiency.Own design decisions, ensuring alignment between user needs, business objectives, and technical feasibility.Create wireframes, prototypes, and high-fidelity designs that meet accessibility and branding standards.Collaborate closely with product owners, developers, and stakeholders to influence product strategy and ensure design excellence.