Lead the creation of new website pages from concept to publication, including developing content structure, page flow, messaging, and user-focused layout.Collaborate with developers and designers to ensure content vision, layout hierarchy, and user experience are implemented effectivelyApply basic SEO principles, such as proper use of headings, meta descriptions, internal linking, and keyword usage.Ensure content layout is user-friendly, mobile-responsive, and visually aligned with web design standards.Maintain and update website sections to ensure information is current and relevant.Draft, edit, and proofread content for website, blogs, email campaigns, and social media.Establish the creation of copy for digital marketing campaigns, including banners, landing pages, and newsletters.Collaborate with designers, videographers, and other team members to ensure content aligns with visual and campaign objectives.Ensure grammatical accuracy, formal consistency, and tone alignment with guidelines.Recommend content edits or updates based on audience engagement and feedback trendsCollaborate with faculties and departments to review and enhance their web content, ensuring clarity, consistency, and alignment with university branding.Participate in editorial review sessions and contribute ideas for new digital content formats or themes.Stay updated on trends in digital content, web usability, and SEO best practices.Undertake any additional duties assigned by the Line Manager