Job summaryThe Market Development Specialist identifies and cultivates new business opportunities to support the company’s growth objectives. This role focuses on expanding market reach, building customer relationships, and collaborating with sales and product teams to develop go-to-market strategies tailored to target segments. AccountabilityMarket Research & AnalysisConduct market research to identify emerging trends, new customer segments, and growth opportunities.Monitor competitor activity and provide intelligence to support strategic planning.Market Development PlanningDevelop and execute market development plans, targeting specific regions, industries, or customer profiles.Develop promotional materials and messaging in collaboration with marketing.Sales Support & Lead GenerationWork closely with the sales team to generate leads, support key account development, and convert opportunities into salesCross-Functional CoordinationCoordinate with product development and technical teams to align offerings with market needsCustomer Engagement & PromotionParticipate in trade shows, field days, and customer outreach activities to promote products and gather feedback.Performance Monitoring & ReportingTrack the effectiveness of market development activities and report on progress against growth objectives.Customer Feedback IntegrationCollect and relay customer feedback to relevant teams to help refine products and marketing strategies..