Plan and execute trade marketing strategies aligned with overall brand and sales objectivesDevelop and implement in-store activations, promotions, and merchandising guidelinesCoordinate with the sales team to ensure proper execution across all channelsAnalyze market trends, competitor activities, and customer behavior to optimize trade plansManage POS materials (design, production, and distribution)Monitor campaign performance and provide actionable insights and reportsBuild strong relationships with key retailers, distributors, and partnersEnsure brand visibility and consistency across all retail touchpointsTrack and manage trade marketing budgets effectively