Execute design work consistent with design and brand standards, analytics insight, and customer feedback. Sketch, concept creation and wire framing, producing sitemaps and user flows, creating clickable prototypes. Participate in planning usability testing sessions and delivers artifacts for testing. Using user insight, analytics, best practice, competitor analysis to inform design decisions. Deliver appropriate level of specification needed to ensure high quality development on time. Research and share industry trends, competitors, and comparable experiences. Drive and document design standards and patterns across channels and products.