Winvestor is Hiring a Senior Digital Marketing SpecialistLocation: New CairoFull-timeJob SummaryWe are looking for a data-driven and creative Senior Digital Marketing Specialist to lead and optimize our online marketing efforts. You will be responsible for driving user acquisition, engagement, and retention across all digital channels, ensuring strong brand presence and measurable growth.Key Responsibilities :Develop and execute comprehensive digital marketing strategies aligned with business goalsManage paid media campaigns across platforms including Google Ads Meta LinkedIn and othersOptimize SEO and SEM performance to increase organic traffic and rankingsAnalyze campaign performance using tools such as Google Analytics and provide actionable insightsLead A/B testing initiatives to improve conversion ratesOversee content strategy across website email and social media channelsCollaborate with product design and sales teams to enhance user experience and funnel performanceManage marketing budgets and ensure ROI optimizationStay updated with the latest digital marketing trends tools and best practices