Job Description Senior Copywriter & Social Media Specialist We’re looking for a Senior Copywriter & Social Media Specialist to take full ownership of our content presence across platforms and digital touchpoints. This role combines strategic thinking with hands-on execution, from ideation to publishing to performance analysis. You will be responsible for shaping how the brand communicates, grows, and converts its audience. Key Responsibilities Content Strategy & Planning Develop and execute monthly content strategies aligned with business and growth goalsTranslate high-level ideas into structured content calendars and campaignsIdentify content opportunities across social media and website  Copywriting & Content Creation Write high-quality bilingual (Arabic & English) content across formats: Social media posts and captionsCarousels and short-form video scriptsWebsite content (landing pages, service pages, blog articles)Case studies, proposals, and marketing materialsAdapt tone and messaging depending on platform, funnel stage, and audience  Website & Conversion Copy Write and optimize website content with a focus on clarity, structure, and conversionCollaborate on landing pages and key user journeys (CTAs, messaging hierarchy, value propositions)Ensure consistency between website messaging and social media communication  Social Media Management Manage and grow accounts across LinkedIn, Instagram, and TikTok/YouTubeEnsure content is platform-native (not duplicated blindly across channels)Maintain consistency in brand voice and publishing cadence  Execution & Production Collaborate with designers when needed, but also independently produce simple assets using tools like Canva/CapCutTake content from idea → draft → publish without bottlenecks  Performance Tracking & Optimization Monitor content and website performance using platform insights and basic analyticsProduce weekly reports with clear takeaways (what worked, what didn’t, what to change)Continuously iterate on both social and website content based on data  Collaboration & Communication Work closely with founders, marketing, and product teams to align messagingContribute ideas proactively, not just execute briefs  What Success Looks Like Consistent growth in engagement, reach, and audience qualityImproved website clarity and conversion performanceStrong, recognizable, and consistent brand voice across all touchpointsAbility to independently run content across social and web with minimal supervision  This role is for someone who understands that content is not just about writing,  it’s about driving results across the entire funnel.