Reporting directly to the Managing Director, this role is responsible for helping develop and execute digital marketing campaigns, as well as achieving and accelerating engagement goals by managing social media properties to super-serve both artists and fans.Managed social communication strategy across core social media platforms for the Label and Artists, as well as spearheading comprehensive digital campaigns for Artists and management, from ideation to creation, to execution – includes: drafting copy and developing content to submit for approvals for posting, sending respective buy links, monitoring social activity, and scheduling postsManage Social Media marketing campaigns and day-to-day activitiesExecute and manage paid social media campaigns on Facebook, Instagram, Twitter, and various other outletsAnalyze social media campaigns and optimize for effectiveness (i.e. Maximum Reach and Engagement, Clicks, Views, A/B testing with content and copy, etc.)Generate weekly reporting on Label and Artist socials activity and growthMonitor trends in Social Media tools, applications, channels, design, and strategyManage the creation of all published content (images, video, and written).Monitor, listen and respond to users in a “Social” way.Develop and expand community outreach efforts.Prepare a report for management showing results (ROI).Identify threats and opportunities in user-generated content surrounding the business.Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.Identify and execute ways to acquire and engage new music fans around heritage artists via existing and emerging platforms like TikTok, Triller, Byte, etc.Approach Influencers and Brands for possible partnerships within the digital spaceStay informed of trending topics and social media trends to leverage and communicate accordingly