Translate strategic categories plans into clear execution tracking frameworks and operational followup.Design and oversee the yearly trade activity calendar aligned with category objectives acrossdifferent channels.Oversee category management initiatives and enhance category profitability.Ensure effective implementation of pricing guidelines through alignment with Channel TradeMarketing and Commercial team members to secure consistent execution and compliance across all trade channels. Create and implement Customer-Facing Category Strategies and establish Perfect Store guidelines.Collaborate with cross-functional teams to build annual category forecasts, ensuring accuratemonthly projections and activity plans.Track forecast accuracy and highlight deviations early with clear corrective actions.Define distribution targets to secure optimal market penetration for key SKUs.Build and maintain performance dashboards and execution reports for decision support.Track category performance, providing trade support to sustain business growth and momentum.Optimize trade spend budgets through effective promotional plans.Conduct regular market visits and execution audits to ensure compliance with standards.Tracking best practice of product availability and visibility across various trade channels.Ensure fast corrective action cycle to fix market issues and perfect category performance