Develop and implement trade marketing strategies aligned with overall brand and sales objectivesDesign and execute in-store activation plans, promotions, and visibility initiativesCollaborate with sales teams to ensure effective execution across channels (modern trade, traditional trade, wholesale, etc.)Lead the development of pricing strategies across product categories and channelsConduct pricing analysis, including elasticity, competitor benchmarking, and margin optimizationMonitor and adjust pricing based on market trends, costs, and business objectivesEnsure pricing consistency and governance across all markets and channelsAnalyze market trends, shopper behavior, and competitor activityTrack and evaluate promotion effectiveness and ROIProvide actionable insights to improve sales performance and profitabilityWork closely with Sales, Marketing, Finance, and Supply Chain teamsSupport new product launches with pricing and trade strategiesAlign trade spend with business priorities and financial targetsManage trade marketing budgets and ensure efficient allocation of resourcesTrack trade spend effectiveness and optimize return on investmentEnsure compliance with internal policies and financial controls