Content Creator Research industry-related topics Prepare well-structured drafts using digital publishing platforms Create and distribute marketing copy to advertise our company and products Interview industry professionals and incorporate their views in blog posts Edit and proofread written pieces before publication Conduct keyword research and use SEO guidelines to optimize content Promote content on social networks and monitor engagement (e.g. comments and shares) Identify customers’ needs and recommend new topics Coordinate with marketing and design teams to illustrate articles Measure web traffic to content (e.g. conversion and bounce rates) Update our websites as needed