Recommend ways to reduce costs and enhance revenue.Prepare documentation for External Auditors.Analyze financial statements for discrepancies and alert the Accounting Manager if necessary.Coordinate semi-annual audits and assist the Accounting Manager in running audits.Reconcile accounts monthly to ensure accurate reporting and ledger maintenance.Delegate financial responsibilities to the accounting team.Maintain and reconcile general ledger entries, accounts payable, accounts receivable, vendor payments, and campaign-related expenditures.Manage billing and invoicing for client retainers, campaign milestones, and vendor/vendor-influencer payments.Prepare monthly financial statements, cash-flow summaries, and reconciliations to support agency operations.Ensure timely compliance with statutory and tax requirements (GST, TDS, payroll-related filings) as applicable for a Delhi-based firm.Collaborate with leadership to analyze financial data for campaign cost-effectiveness, budget planning, and pricing decisions.Assist in audit preparation, maintain financial records, and coordinate with auditors when required.Recommend and implement process improvements to streamline accounting workflow, billing cycles, and financial controls.