Achieve monthly and quarterly sales targetsManage key accounts within modern trade retail chainsNegotiate commercial deals, pricing, and trade agreementsSupervise and support a team of sales representativesMonitor daily field activities and team performanceEnsure product availability and avoid out-of-stock situationsExecute in-store promotions and trade campaignsImprove product visibility and shelf positioningBuild and maintain strong relationships with store managers and buyersAnalyze sales reports and track key performance indicators (KPIs)Prepare regular performance and sales reports for managementIdentify opportunities for business growth within existing accountsCoordinate with supply chain and warehouse teams to ensure deliveryDevelop new accounts within the modern trade sector