PPC Specialist
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Job Detail
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Industry
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Career Level Entry Level
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Experience 1-3 years
Job Description
Develop, execute, and manage PPC campaigns on platforms such as Google Ads, Microsoft Advertising, and Meta AdsConduct keyword research, competitor analysis, and audience targetingOptimize campaigns (bidding strategies, ad copy, landing pages, targeting) to improve performanceMonitor and analyze KPIs (CTR, CPC, CPA, ROAS)Perform A/B testing on ads and landing pages