HORECA Sales Marketing Executive
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Job Detail
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Industry
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Career Level Experienced (Non-Manager)
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Experience 5-10 years
Job Description
Job DescriptionAs a HORECA sales responsible and Channel Developer, you will be responsible for achieving Channel KBIs including Volume,Conducts market visits on daily/weekly basis to ensure contractual agreement is implemented across all interruption points and all categories in collaboration with sales team.Collaborate with cross-functional teams, including sales, marketing, and supply chain, to ensure seamless execution of modern trade initiatives.Handles all the operational/on ground issues that need an interference from the internal supporting functions (supply chain, finance, trade marketing, cooling, quality, collection, etc.).Builds and maintains relationship with the outlet’s managers on a primarily level and the customer’s purchasing team on a secondary level to facilitate the business framework and ensure high competitive edgeKey ResponsibilitiesConduct outbound prospecting through calls, emails, and LinkedIn outreachIdentify and research target accounts (enterprise, corporate, and government sectors)Generate qualified leads and book meetings with decision-makersQualify prospects based on business needs and buying intentFollow up and nurture leads until they become sales opportunitiesHand over qualified opportunities to Account ManagersMaintain accurate records of activities in CRM systems
